Adapting To Your Dynamic Customer Base
Originally published on April 17, 2012.
What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.
Tweets from the webinar are found below:
Starting the webinar discussing Dynamic Customer Journey with @setlinger @justinkistner #WTAltimeter
— Jeremiah Owyang (@jowyang) April 17, 2012
Emerging practices on the dynamic customer journey includes media shifts, multiple screens – @jowyang #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
trust in peers is increasing, to the level of trust in experts experts -@jowyang #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
Levi's populates your shopping cart with items that your FRIENDS have liked. wow. -@jowyang #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
Goal: get paid, owned, earned media to work together and tie -in with each other @justinkistner #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
Measuring SM for Success – how? –> 1)strategy 2) metrics 3) organization 4) technology -@setlinger #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
companies now avg an overwhelming # of corp-owned SM properties, avg=178 owned SM accts! vast majority are twitter @setlinger #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
so what is the ROI of SM? answer: there's no single ROI because diff corps, diff divisions, have diff biz objctvs -@setlinger #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
SM #measure compass: brand helath, mrktng optimztn, rev generation, operational efficiency, cust experience, innovation #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
we're coming out of honeymoon period, starting to see: integration of mrkts, predictive technologies + culture shifts in orgs #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
the opp to reach customers is greatr than ever! more efficient and contextual – u can anticipate + predict what they'll do next #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
make friends and bash silos! ( within your org ) -@setlinger #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
social media changing: messages and ads converging, smartphones enabling, able 2 target cust's w/new sources of data #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
be sure u can follow a visitor thru to other properties, in your #sm campaigns (cross domain tracking) #measure @justinkistner #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
b2b SM best practices for lead gen? A: early co's to adopt: IBM, Oracle, MSFT- content mkrting, thought leadershp, events #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
if consumers allow co's to use data they expect something in return. the more you give, the more you get back in loyalty #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
For folks listening to #WTAltimeter, here's where to find our open research: http://t.co/RZwNwKzT @altimetergroup #Webtrends
— Susan Etlinger (@setlinger) April 17, 2012
Are mobile mrktng campaigns as successful as social ones? A: they should be used together, they're deeply intertwined @jowyang #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
to reach that emerging dynamic customer: use diff media types, new screens, new sources of info -@jowyang #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
Thank you @jowyang @setlinger @Justinkistner for awesome webinar on Adapting To Your Dynamic Cust Base! slides availble shortly #WTaltimeter
— Webtrends Events (@WebtrendsEvents) April 17, 2012
@WebtrendsEvents fantastic session on today's dynamic customer. great nuggets of info #measure #wtaltimeter good job @setlinger, @jowyang
— andrea zito (@dreazito) April 17, 2012
Thanks to all for attending and for following along on Twitter! For the full, on demand recording of the webcast – pls click here.
Social ROI is attainable and Webtrends can help. Please visit us at Webtrends.com, contact us at sales@webtrends.com, or call us at 1-877-932-8736.