Three-Step Framework for Overcoming Challenges of Site Optimization
Originally published June 19, 2012.
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our webinar on Tuesday, June 19th, presented by Webtrends’ Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.
In case you missed it, selected tweets from the webinar are found below, and, at the bottom of this post you’ll find links to the webcast recording OnDemand as well as the Slideshare presentation.
Join @JoeStanhope of @Forrester and @Bob_Garcia of @Webtrends – live now on Site Optimization webinar http://t.co/CeqKGAJL #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
webinar with @webtrends and @joestanhope is just starting! #optimizeplan
— Samantha (@SPFandSnow) June 19, 2012
#Relevance = understanding a consumer's digital behavior across channels + being able 2 use that intel 2 #optimize dig mrktng #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
nirvana for marketers is achieving relevance with your audiences #optimizeplan @bob_garcia
— Samantha (@SPFandSnow) June 19, 2012
Webtrends enables marketers to deliver real-time relevance to their customers http://t.co/ZJdKsBST #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
Where does Optimization Fit? analytics = listening, while optimization = taking action #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
analytics is like your physician, optimization is your medical treatment #optimizeplan
— Samantha (@SPFandSnow) June 19, 2012
Site Optimization includes: predictive analytics, A/B and multivariate testing, segmentation, targeting, personalization #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
the ideal holistic Optimization team includes: an optimization consultant, designer, web developer, QA #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
having a team and resources is critical to effective optimization #holisticteam @bob_garcia #optimizeplan
— Samantha (@SPFandSnow) June 19, 2012
the central tenet of online website testing is that web traffic is a valuable commodity – @JoeStanhope of @Forrester #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
@joestanhope diving into research findings from "The State of Online Testing 2011" #optimizeplan
— Samantha (@SPFandSnow) June 19, 2012
online testing = a statistical methodology that allows site owners 2 test impact of specific site components on trgt metrics #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
how is online testing useful? – to meet marketing or campaign goals ( conversions, sales, click-throughs, etc) #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
online testing – also helps improve customer experience; validate segmentation strategies; tells what works +what doesn't #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
Online testing works 4 sites of all sizes, and ultimately IS effective based on our cust feedbck – @JoeStanhope of @Forrester #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
Maturity is an issue as many testing progss are new and there is a tipping point of scale (imp 2 do more than a few/month) #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
Clients are emphasizing ongoing management of online testing and want professional services support from their vendor #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
A great process 4 online testing starts w/a testing plan, very important! it's an experimnt,create a hypothesis – @JoeStanhope #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
"marketers should be experimenting more" #testing #optimizeplan
— Samantha (@SPFandSnow) June 19, 2012
@joestanhope "you are experimenting for specific reasons." Set goals for your testing #optimizeplan
— Samantha (@SPFandSnow) June 19, 2012
"only 28% of testing programs have a formalized process." development, execution and analysis of experiments #optimizeplan @joestanhope
— Samantha (@SPFandSnow) June 19, 2012
Who owns online testing? @Foreester research indicates that in 32% of orgs it's in Marketing; in 24% it's in Ecommerce #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
65% of orgs depend on third party services to support online testing programs – @JoeStanhope #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
how can a 3rd-party service provider help your online testing? tech services, prog support, and managed services #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
what is the business case for optimization? Start with a simple objectv, quantify ur KPI's, model out potential biz impact #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
why does online testing it matter?: make more $, improve customer experience, eliminate risk #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
See @Webtrends customer success stories: @AllSaints and @MotoSuperstore – http://t.co/R085TXz4 #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
Find more on website optimization and online testing at http://t.co/ZJdKsBST #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
For more info on Site Optimization and Online Testing, contact @Webtrends at info at http://t.co/q67n7UvT or @Bob_Garcia #optimizeplan
— Webtrends Events (@WebtrendsEvents) June 19, 2012
Check out this presentation : Three-Step Framework for Overcoming Challeng… http://t.co/sQyrdKFE via @slideshare
— Huub Uyleman (@HJUyleman) June 19, 2012
Our great thanks to Joe Stanhope (@JoeStanhope) of Forrester and to Webtrends’ Optimzation expert Bob Garcia (@Bob_Garcia) for this very informative webinar. If you missed it, you can watch the webcast recording here, and you can view the presentation slides here. For questions about how Webtrends can help you with your online testing and optimization programs, please visit our site or contact info@webtrends.com or call +1-877-932-8736 (NA).