Originally published March 14, 2012. On Thursday, March 14 (Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences. Below are summary tweets from the webinar: Starting now: Deliver the most relevant experiences 2 your targets w/@ericpeterson, @earl_steve, @webtrends...
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Originally published February 27, 2012. Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success? Webtrends’ CMO, Hope Frank, was one of 20 top CMOs from influential Bay Area companies, including Wells Fargo, Sybase, EMC, Hitachi, Accenture Technology Labs,...
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Originally published November 11, 2011. Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global marketplace for magazine content from around the world, recently...
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