Everyone’s talking about the Social Enterprise and how it can transform your org – whether by unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of this business transformation is to improve productivity and  increase profitability. But how do you measure the success?  On a Webtrends webinar yesterday,we were pleased to have Charlene Li of Altimeter Group, an...

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The CIO/CMO Agenda


Posted By on Jul 7, 2013

Our CMO Martin Doettling recently participated in a sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.  ...

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That’s our VP Mike Ricci (l) with Benjamin Diggles, Director of Digital Marketing, at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event! http://storify.com/webtrends/mobile-marketing-forum-2013-the-ricci-recap#1

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Engage Day 2: Some Top Tweets


Posted By on Jan 7, 2013

Hundreds of tweets later, we attempted to select a few choice and popular tweets that reflected the content and spirit of Engage 2013 earlier today. We appreciated your many thoughtful insights and frequent sharing of our great speakers, sponsors and experts. Keep tweeting w/ #WTengage though tomorrow! Hundreds of tweets later, we attempt to select a few choice and popular tweets that reflected the content and the spirit of Engage...

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Today we presented a webinar introducing Webtrends Streams – the revolutionary new product that will change the way digital marketers drive top and bottom-line results. Our experts were joined by Eric Peterson, Founder, Web Analytics Demystified, who calls Streams ‘truly disruptive.’  Below is a recap tweet summary of the webinar. Today we presented a webinar introducing Webtrends Streams – the revolutionary new product that will...

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