On Wed 11/7, Webtrends & John Lovett, Senior Partner at Web Analytics Demystified, presented a webinar to introduce 4 types of metrics for measuring success of your social media, and provided actionable take-aways to help organizations develop a consistent and repeatable measurement program. On Wed 11/7, Webtrends & John Lovett, Senior Partner at Web Analytics Demystified, presented a webinar to introduce 4 types of...

Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be forgotten amidst all the wiz bang apps and...

Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone. Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided...

On Wed, Oct 31, Jeff Seacrist presented a webinar on how to begin a measurement strategy designed to unlock the business intelligence that helps drive Intranet adoption and engagement across your organization. It also offered a foundation for how to measure overall business impact of your Intranet. Below you’ll find a recap of tweets from the webinar, followed by a link to slides from the presentation. On Wed, Oct 31, Jeff Seacrist...