Unlocking the Business Value of the Social Enterprise

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Everyone’s talking about the Social Enterprise and how it can transform your org – whether by unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of this business transformation is to improve productivity and  increase profitability. But how do you measure the success?  On a Webtrends webinar yesterday,we were pleased to have Charlene Li of Altimeter Group, an industry leader in social business strategy, and Jeff Seacrist, VP of Partner Solutions at Webtrends, discuss...

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The CIO/CMO Agenda

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Our CMO Martin Doettling recently participated in a sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.   View the story “The CIO/CMO Agenda ” on...

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Mobile Marketing Forum 2013 – The Ricci Recap

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That’s our VP Mike Ricci (l) with Benjamin Diggles, Director of Digital Marketing, at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event! View the story “Mobile Marketing Forum 2013 – The Ricci Recap” on...

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Engage Day 2: Some Top Tweets

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Hundreds of tweets later, we attempted to select a few choice and popular tweets that reflected the content and spirit of Engage 2013 earlier today. We appreciated your many thoughtful insights and frequent sharing of our great speakers, sponsors and experts. Keep tweeting w/ #WTengage though tomorrow! Hundreds of tweets later, we attempt to select a few choice and popular tweets that reflected the content and the spirit of Engage 2013 today. We appreciate your many thoughtful insights and frequent sharing of our great speakers, sponsors and...

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Webtrends Streams™ – The New Era of Web Analytics

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Today we presented a webinar introducing Webtrends Streams – the revolutionary new product that will change the way digital marketers drive top and bottom-line results. Our experts were joined by Eric Peterson, Founder, Web Analytics Demystified, who calls Streams ‘truly disruptive.’  Below is a recap tweet summary of the webinar. Today we presented a webinar introducing Webtrends Streams – the revolutionary new product that will change the way digital marketers drive top and bottom-line results. Our experts were joined by Eric Peterson,...

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Using Metrics to Prove Social Media ROI Success

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  On Wed 11/7, Webtrends & John Lovett, Senior Partner at Web Analytics Demystified, presented a webinar to introduce 4 types of metrics for measuring success of your social media, and provided actionable take-aways to help organizations develop a consistent and repeatable measurement program. On Wed 11/7, Webtrends & John Lovett, Senior Partner at Web Analytics Demystified, presented a webinar to introduce 4 types of metrics for measuring success of your social media, and provided actionable take-aways to help organizations...

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Website Testing to Maximize ROI

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Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be forgotten amidst all the wiz bang apps and devices and that the way a web page appears on a computer, tablet or phone remains crucial. In fact, the recent...

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Webinar Recap: How to Increase Conversion Rates on Your Landing Pages

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Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone. Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how...

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The Road to Measurement: Driving Adoption to Fuel Your SharePoint Intranet Success

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On Wed, Oct 31, Jeff Seacrist presented a webinar on how to begin a measurement strategy designed to unlock the business intelligence that helps drive Intranet adoption and engagement across your organization. It also offered a foundation for how to measure overall business impact of your Intranet. Below you’ll find a recap of tweets from the webinar, followed by a link to slides from the presentation. On Wed, Oct 31, Jeff Seacrist presented a webinar on how to begin a measurement strategy designed to unlock the business intelligence that...

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Three-Step Framework for Overcoming Challenges of Site Optimization

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Three-Step Framework for Overcoming Challenges of Site Optimization

Originally published June 19, 2012. The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our webinar on Tuesday, June 19th, presented by Webtrends’ Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done. In case you missed it, selected tweets from the webinar are found below, and, at the bottom of this post you’ll find links to the webcast recording OnDemand as well as the Slideshare presentation. Join...

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