How Do CMOs Inspire Genius?
Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success? Webtrends’ CMO, Hope Frank, was one of 20 top CMOs from influential Bay Area companies, including Wells Fargo, Sybase, EMC, Hitachi, Accenture Technology Labs, Marketo and Fireman’s Fund, who gathered recently at The CMO Club ’s dinner in San Francisco where they shared insights from a recently published report titled...
read moreDigital Content Game Changers: Webtrends and Zinio Share Insights with Brand Marketers
Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global marketplace for magazine content from around the world, recently presented at a three-city series of The CMO Club’s dinners for heads of marketing in San Francisco, LA and Chicago. They led roundtable...
read moreEvent organizers: Nine tips for live tweeting your conferences and other events
(Ten is so clichéd, and I only had 9 anyway) Live tweeting your conference as the host has come a long way. It’s become standard practice now and many entities (companies, non-profits, media) are doing it successfully – engaging conference participants, broadcasting the conference beyond its venue and greatly multiplying reach, extending the brand of the conference and its hosting organization, and subsequently creating buzz and increasing followers. Having been to many conferences, meetings, trade shows, conventions and events where live...
read moreDigital Content Game Changers: Webtrends and Zinio Share Insights with Brand Marketers
Originally published November 11, 2011. Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global marketplace for magazine content from around the world, recently presented at a three-city series of The CMO Club’s dinners for heads of marketing in San Francisco, LA and...
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