Originally published on April 17, 2012. What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey. Tweets from the webinar are found below: Starting the webinar discussing Dynamic Customer Journey...

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Originally published March 14, 2012. On Thursday, March 14 (Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences. Below are summary tweets from the webinar: Starting now: Deliver the most relevant experiences 2 your targets w/@ericpeterson, @earl_steve, @webtrends...

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How Do CMOs Inspire Genius?

How Do CMOs Inspire Genius?


Posted By on Aug 9, 2012

Originally published February 27, 2012.     Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success? Webtrends’ CMO, Hope Frank, was one of 20 top CMOs from influential Bay Area companies, including Wells Fargo, Sybase, EMC, Hitachi, Accenture Technology Labs,...

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On June 13, Jeff Seacrist, VP of Partner Solutions at Webtrends w/ guest speaker Edward Tasch, SharePoint Administrator for Emerson Process Management, presented a new webinar to help you transform the way you use, and get benefits from, your SharePoint Intranet. Tweets, slides and recording below. On June 13, Jeff Seacrist, VP of Partner Solutions at Webtrends w/ guest speaker Edward Tasch, SharePoint Administrator for Emerson...

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The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our webinar on Tuesday, June 19th, presented by Webtrends’ Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done. In case you missed it, selected tweets from the webinar are found below, and, at the bottom of this post you’ll find links to the webcast...

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Webtrends and Social Fresh hosted a webinar today to shed light on the truth about Facebook Ads and the Facebook IPO. The presentation and Q&A session featured Justin Kistner, our Director of Social Products, with Jason Keath, Founder and CEO of Social Fresh. Find recap tweets below: On Thurs, May 31, Social Fresh and Webtrends hosted a webinar to shed light on the truth about Facebook Ads and the Facebook IPO. The presentation...

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