What We Do

Digital Marketing and Social Media

We develop and execute digital marketing and social media strategies/campaigns with defined plans and measurable results. Our toolbox includes Twitter, Facebook, LinkedIn, Google+, YouTube, Foursquare, Yelp, WordPress (blogs), Flickr, SlideShare, Storify,  Klout, and others. Analytic tools such as Radian6, TweetReach, and Webtrends Analytics 10.  Expertise in:

  • Building broad fan bases and networks
  • Increasing customer engagement
  • Improving customer relations and retention
  • Performance marketing – driving leads, sales and growing revenue

We also  provide ongoing executive and staff coaching.

Event-Based Relationship Marketing

We develop, design and manage conferences, events, trade shows, meetings, seminars including content, format, program and speaker development, sponsorships, communications (messaging and materials) targeted attendee acquisition and production.

Marketing your event or conference is critical -  we also build increased awareness, affinity and attendance via targeted traditional and social media campaigns. Expertise in:

  • Elevating your brand
  • Expanding your audience
  • Deepening customer/user relationships; engaging new prospects
  • Winning new business opportunities

Integrated Strategic Marketing and PR Campaigns

We develop long-range plans and campaigns that target your customer base –  including identity creation and brand positioning, communications/messaging, and all executable elements: website content, media and analyst relations, strategic partnership development, social media, e-mail and direct mail marketing, promotions, collateral, events, and advertising. Includes development of timelines, budgets and metrics of success so that you can:

  • Target your audience
  • Activate comprehensive integrated marketing
  • Evaluate effectiveness
  • Reach revenue goals

Company/Product Launches

We assist with content, messaging, strategic media relations, digital marketing and social strategies including earned, paid and owned media, user-testing and beta launch strategies. Comprehensive PR launches including long-term plan and execution so you are able to:

  • Identify stakeholders
  • Engage early adopters
  • Earn media coverage
  • Increase brand awareness
  • Generate new users/customers
  • Attract new partners/investors

Communications Strategist

We help you position your company or organization strategically and create consistent messaging and external communications across all disciplines in order to:

  • Clarify your brand promise
  • Clearly articulate your mission/product/service
  • Enhance customer/media relationships