What We Do
Digital Marketing and Social Media Strategy
We develop and execute digital marketing and social media strategies with defined plans and measurable results. Our toolbox includes Twitter, Facebook, LinkedIn, YouTube, Foursquare, Yelp, WordPress (blogs), Flickr, SlideShare, Storify, Klout, and others. Analytic tools such as Radian6, TweetReach, Webtrends Hoverstats. We can provide ongoing executive and staff coaching to help you:
- Build broad fan bases and networks
- Increase customer engagement
- Improve customer relations and retention
- Performance marketing – drive sales and grow revenue
Event-Based Relationship Marketing
We develop, design and manage conferences, events, trade shows, meetings, seminars including content, format, program and speaker development, sponsorships, communications (messaging and materials) targeted attendee acquisition and production.
Marketing your event or conference is critical - we can build increased awareness, affinity and attendance via targeted social media campaigns and help you to:
- Elevate your brand
- Expand your market
- Deepen customer relationships; engage prospects
- Win new business opportunities
- Generate fresh revenue streams
Integrated Strategic Marketing and PR Campaigns
We develop long-range plans/campaigns that target your customer base – including identity creation and brand positioning, communications/messaging, and all executable elements: website, media relations and tours, strategic alliance development, social networks, e-mail and direct mail marketing, promotions, collateral, events, and advertising. Includes development of timelines, budgets and metrics of success so that you can:
- Target your audience
- Activate comprehensive integrated marketing
- Evaluate effectiveness
- Reach revenue goals
Company/Product Launches
We assist with website content, messaging, strategic media relations, Internet marketing and social strategies including earned and paid media, user-testing and beta launch strategies. Comprehensive PR launches including long-term plan and execution so you are able to:
- Identify stakeholders
- Engage early adopters
- Earn media coverage
- Increase brand awareness
- Generate new users/customers
- Attract new partners/investors
Communications Strategist
We help you position your company or organization strategically and create consistent messaging and external communications across all disciplines in order to:
- Clarify your brand promise
- Clearly articulate your mission/product/service
- Enhance customer/media relationships