What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey. What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled...

On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences. Below are summary tweets from the webinar: On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl presented a Webinar with Eric Peterson, Senior Partner and Founder...

Top Chief Marketing Officers continue to generate brilliant, innovative, often magical ideas. What is their secret? What do they do to create a seemingly constant outpouring of ingenious ideas that perpetuate continual success? Webtrends’ CMO, Hope Frank, was one of 20 top CMOs from influential Bay Area companies, including Wells Fargo, Sybase, EMC, Hitachi, Accenture Technology Labs, Marketo and Fireman’s Fund, who gathered recently...

  Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global marketplace for magazine content from around the world, recently presented at a three-city series...

(Ten is so clichéd, and I only had 9 anyway) Live tweeting your conference as the host has come a long way. It’s become standard practice now and many entities (companies, non-profits, media) are doing it successfully – engaging conference participants, broadcasting the conference beyond its venue and greatly multiplying reach, extending the brand of the conference and its hosting organization, and subsequently creating buzz and...